May. LBS. Conference Brand Reputation and Crisis Management (Riga. Latvia)
The Conference "Brand Reputation and Crisis Management" organized by the Latvian Business School, ACCA registered CPD provider, took place on May 25-26, 2009 in Albert Hotel, Riga.
The event gathered together around 70 high profile managers and professionals from across the Baltic States, Europe, Scandinavian countries and Russia.
Among the guest speakers of the conference were such brand management and communications professionals as
Markus Lindblad, Managing Director of Europe’s leading Public Relations and Communications Consultancy Trimedia Stockholm branch;
Girts Ozolinsh, Managing Director of EURO RSCG Riga - one of Latvia’s biggest advertising agencies;
Nadezhda Senyuk, Client Director of a leading company providing PR services in Russia Communications group “Kuzmenkov & Partners”;
Maxim Egorov, Director of Accenture, global management consulting, technology services and outsourcing company, Riga’s branch;
Alexander Yeremenko, Executive Director of Brand Lab, one of the leading independent branding consultancies in Russia and CIS countries.
The format of the conference was a mix of plenary sessions, workshops and Q&A sessions especially structured to increase interaction between speakers and attendees.
During the Conference there were made presentations on such topics as:
Brand Development, Management and Protection. Newest Trends;
Weathering the Storm: Communication Excellence in the Worst of Times;
Crisis Management Marketing and Brand;
Reputation Management during a Crisis were made during the Conference.