In addition to existing forms of discrimination, it is now unlawful to discriminate on grounds of age, unless the discrimination is either within one of certain specified exceptions, or can be 'objectively justified'. This is where you can show it is a proportionate means of achieving a legitimate aim. Guidance issued by the Home Office, Equality Act 2010: Banning Age Discrimination In Services: An overview for service providers and customers, highlights the exceptions. It also includes a list of current 'myths' and has a simple flowchart to assist businesses to ensure they comply.
To view the guidance, please click here.