Key audience groups
The following provides information about our key stakeholder groups with whom ACCA communicates through dedicated magazines, website channels and events.
The global distribution of ACCA’s 115,000 members is as follows:
|Region||% of all members in 2006|
|Central & Eastern Europe||3|
|Western Europe including UK and Ireland||56|
ACCA members are employed in a wide range of roles in the corporate, public and private practice sectors – 60%, 11% and 29% respectively. Many hold senior managerial and executive positions including finance director, CFO and CEO positions in large and small organisations around the world.
38% of ACCA members are under 35 years old and 72% are under 45 years old so career advancement is of high importance to them. Over 77% of ACCA members have expressed a desire for more information about careers and job vacancies.
Students and affiliates
The global distribution of ACCA’s 296,000 students and affiliates is as follows:
|Region||% of all students and affiliates in 2006|
|Central & Eastern Europe||6|
|Western Europe including UK and Ireland||31|
ACCA students work and train in a wide range of organisations, large and small. 57% work in the corporate sector, 29% in public practice and 14% in the public sector.
51% of students and affiliates are female – a fact about which we are very proud. Students and members are also a dynamic and diverse group. The career and geographical mobility that the ACCA Qualification offers is highly valued by students and affiliates. Over 130 nationalities are represented with a corresponding diversity in ethnic groups.
Learning support is consistently rated very highly by students in satisfaction surveys. 91% of ACCA’s students have expressed a desire for more information about career opportunities and recruitment and advisory services. In particular, ACCA’s 21,000 affiliates (individuals who have completed their examinations) are working towards fulfilling the three-year practical experience requirement in order to become members.
Through our business relationship managers, we have built relationships with a large number of employer organisations worldwide. Of these nearly 8,500 have closed to register with ACCA as Approved Employers, providing learning and development opportunities to thousands of ACCA students and members.
Employers are interested in solutions to meet their desire to attract, develop and retain talented people. ACCA employer organisations range from SMEs and SMPs to global companies and the Big Four firms. Here are just a few of the employers we work with:
|Ernst & Young||KPMG|
|Citibank||Inland Revenue of Singapore|
|Barclays Bank plc||Oracle|
Learning partners are central to ACCA’s ability to provide a global accountancy qualification. Over 400 institutions in over 60 countries have opted to register as ACCA Approved Learning Providers, helping to promote excellence in learning and development.