Skip Navigation
  • Home
  • About us
  • National sites
  • Myacca
  • Blogs
  • ACCA Discuss
  • ACCA.TV
  • Podcasts
  • Accamail
ACCA - the global body for professional accountants

  • Join Us
  • Students & Affiliates
  • Members
  • Employers
  • Learning Providers
  • General Public
ACCA Homepage < Advertising
  • Advertising
  • Key audience groups
  • Website advertising
  • Direct mail service
  • Sponsorship
  • Our departmental and advertising contacts

top stories

  • Report calls for principles-based approach to avoid future financial shocks Report calls for principles-based approach to avoid future financial shocks - opens in a new window
  • ACCA head of SME affairs appointed to EFRAG Supervisory Board ACCA head of SME affairs appointed to EFRAG Supervisory Board - opens in a new window
  • Accountants for Business microsite Accountants for Business microsite - opens in a new window
  • UK Budget 2009 UK Budget 2009 - opens in a new window


  • See more news
    See more features
Send
Print
Share

Key audience groups

The following provides information about our key stakeholder groups with whom ACCA communicates through dedicated magazines, website channels and events.

Members
The global distribution of ACCA’s 115,000 members is as follows:

Region  % of all members in 2006
Africa  5
Americas  5
Asia Pacific  30
Central & Eastern Europe  3
Middle East  <1
South Asia  <1
Western Europe including UK and Ireland  56

ACCA members are employed in a wide range of roles in the corporate, public and private practice sectors – 60%, 11% and 29% respectively. Many hold senior managerial and executive positions including finance director, CFO and CEO positions in large and small organisations around the world.

38% of ACCA members are under 35 years old and 72% are under 45 years old so career advancement is of high importance to them. Over 77% of ACCA members have expressed a desire for more information about careers and job vacancies.

Students and affiliates
The global distribution of ACCA’s 296,000 students and affiliates is as follows:

Region  % of all students and affiliates in 2006
Africa  19
Americas  7
Asia Pacific 26
Central & Eastern Europe  6
Middle East  2
South Asia  9
Western Europe including UK and Ireland  31

ACCA students work and train in a wide range of organisations, large and small. 57% work in the corporate sector, 29% in public practice and 14% in the public sector. 

51% of students and affiliates are female – a fact about which we are very proud. Students and members are also a dynamic and diverse group. The career and geographical mobility that the ACCA Qualification offers is highly valued by students and affiliates. Over 130 nationalities are represented with a corresponding diversity in ethnic groups.

Learning support is consistently rated very highly by students in satisfaction surveys. 91% of ACCA’s students have expressed a desire for more information about career opportunities and recruitment and advisory services. In particular, ACCA’s 21,000 affiliates (individuals who have completed their examinations) are working towards fulfilling the three-year practical experience requirement in order to become members.

Employers
Through our business relationship managers, we have built relationships with a large number of employer organisations worldwide. Of these nearly 8,500 have closed to register with ACCA as Approved Employers, providing learning and development opportunities to thousands of ACCA students and members.

Employers are interested in solutions to meet their desire to attract, develop and retain talented people. ACCA employer organisations range from SMEs and SMPs to global companies and the Big Four firms. Here are just a few of the employers we work with:

Ernst & Young KPMG
PwC Deloitte
Accenture Dell
Credit Suisse T-mobile
Citibank Inland Revenue of Singapore
Grant Thornton BDO
Barclays Bank plc Oracle
Tetra Pak Shell

Learning providers
Learning partners are central to ACCA’s ability to provide a global accountancy qualification. Over 400 institutions in over 60 countries have opted to register as ACCA Approved Learning Providers, helping to promote excellence in learning and development.

Back to top

 
  • Contact us
  • Terms
  • Privacy
  • Accessibility
  • Advertising
  • Site map
© 2010 ACCA